Month: August 2022

Wanted: Better Qualitative CX Data

If you want to understand the customer experience (CX), you need both quantitative and qualitative CX data. Quantitative research is certainly valuable, especially leveraging rating systems like Net Promoter Score (NPS) where metrics can be tied to revenue growth. However, to get to the “why” of customer behavior you need more, and better qualitative CX […]

Written by on August 15, 2022

Call Center Silos Are Eroding Omnichannel Success

Market pundits have predicted the decline of call centers as a critical component of consumer care.  In reality, call centers continue to be the single most important component of consumer care in the digital age. Research shows 69 percent of consumers are more satisfied using the phone to acquire support across most industries, something you could test with […]

Written by on August 1, 2022